Digital Fundraising Prospects for 2019
Digital fundraising has become more and more important as our world has reached the depths of so much impersonal communication. This consists heavily of emails, social media ads, and websites. But in fact, many experts within the digital fundraising world are seeing...
How To Engage Your Employees
It has been widely proven that engaged employees are more productive. Every company wants productive employees, and every employee wants to feel like a meaningful part of the organization. Engaging employees creates a symbiotic relationship and satisfies both parties'...
Are Fundraising and Sales Similar?
“Marketing is facilitating an exchange between two parties for a product, service, or idea.” That is one of the most memorable academic lessons I learned while an undergraduate business student at the University of North Carolina. I learned that while in an...
Matt Kupec: Just How Little is “Little ‘Ole Clemson?”
by Matt Kupec January 15, 2019 In the aftermath of Clemson’s very convincing victory over Alabama to clinch the national college football championship, Clemson head coach Dabo Swinney was rightfully basking in the success in his post-game remarks. In a joyous, happy...
Matt Kupec: : How Good is Your Power 5 Conference School Academically?
by Matt Kupec December 27, 2018 We have created an incredible multi-billion industry in the intercollegiate sports world of our colleges and universities. Significant television and multi-media packages have been signed, major college football teams attract over...
Top 3 Fundraising Tactics to Try in 2019
Being able to fundraise is an incredibly underrated skill to have. Many people think that it's not difficult to fundraise and that you simply need to schedule an event or promotion and see it through to the end. However, like many practices, there are many different...
Matt Kupec: Giving Trends in Higher Education
by Matt Kupec November 21, 2018 Fundraising at colleges and universities has become a very important source of revenue. As University leaders face increased pressure on enrollments, new program initiatives, escalating personnel and program costs, and infrastructure...
Matt Kupec: Why I Love Fundraising as a Career
by Matt Kupec November 9, 2018 I am a fundraiser. That’s right - I have spent year after year asking people to consider making a philanthropic gift to the organization I was representing! Hmm, you might think, that would be a pretty difficult and tough job?...