The digital age brings about different online trends for organizations to utilize. Because so many people are online nowadays, it’s essential for nonprofits to begin revamping their online fundraising strategy. One of the most significant aspects with online fundraising is the convenience of being able to donate online, which can also cause a substantial increase in donations because it’s done at the touch of your fingertips.
In order to stay with the times, organizations should begin to utilize some of these strategies to amp up their online presence. In this article, we will take a look at some of the top sites that will help increase your visibility, support donor to organization connection, work with your organization’s social profiles to make it easier to partner with others, and allow donors to participate and give.
Classy is an online platform that works with nonprofit leaders to assist in the development and management of your fundraising. This includes being able to take donations online, peer-to-peer fundraising, as well as creating fundraising events within your organization. The Classy site is geared more towards the nonprofit organization side rather than donors. It offers many tools to improve your online fundraising strategy which, in turn, increases donations.
This site allows organizations to utilize their tools in creating branded pages for donations, which includes mobile sites and capabilities as well as allowing their donors the ability to give through texts. Donors can use these sites to not only make their donations but also set up recurring payments and sign up for any potential events created by the organizations. On top of the branded donation page, nonprofits can also acquire donor reports from the site.
JustGive is another excellent site that many nonprofits utilize because of its tools and ease of use. This site gives access to donors so they can look up any potential charity they want to donate to. Nonprofits can register their organizations through Guidestar to make an organization page which will then generate a “donate” button that they can add directly to their website. The site also offers the ability to download reports from donors in many different file options.
Because of the large number of nonprofits all over the globe and increase of online fundraising, it’s no wonder there are so many options for organizations to choose from. Each offers different aspects depending on your organizations budget and needs for online strategy.