Being able to fundraise is an incredibly underrated skill to have. Many people think that it’s not difficult to fundraise and that you simply need to schedule an event or promotion and see it through to the end. However, like many practices, there are many different nuances that make the experience more nuanced than it might seem at first glance.
Especially in our technological age, there are so many different ways in which you can fundraise that are changing the game. To help you out, we’ve created a list of our Top 3 Fundraising Tactics to Try in 2019.
So, without further ado, here’s our list:
1. Donor Loyalty Program
Creating a type of program that allows donors to see continual benefits of contributing to your service not only can be a new and innovative way to connect with your customers, but it can also be helpful for having a constant stream of donations that flow in every month. This can be a great way for you to build a dedicated fan base by offering different benefits for those who decide to support you consistently!
2. Have an Email List
Sending mailing lists through physical mail is no longer the best way to reach people—being able to contact people directly through their emails is a much newer and more practical way of communication and we recommend this for anybody who is looking to keep their donors posted on every aspect of certain projects that are happening. You can also customize your email newsletter any way you want, allowing you to divulge information and show donors exactly where their money is going with regular updates.
3. Utilize Social Media
Possibly the biggest aspect of fundraising that needs to be embraced in 2019 is the continued prevalence of social media as a huge influencer. Many will underestimate the effectiveness of investing your time in social media, but the truth is that it is the most effective way to reach wider audiences. Not only can you customize ad campaigns to target consumers specifically, but you can also update people while they’re doing passive things such as scrolling through their social media feeds!
Top 3 Fundraising Tactics to Try in 2019
