“Marketing is facilitating an exchange between two parties for a product, service, or idea.” That is one of the most memorable academic lessons I learned while an undergraduate business student at the University of North Carolina. I learned that while in an...
Being able to fundraise is an incredibly underrated skill to have. Many people think that it’s not difficult to fundraise and that you simply need to schedule an event or promotion and see it through to the end. However, like many practices, there are many...
by Matt Kupec November 21, 2018 Fundraising at colleges and universities has become a very important source of revenue. As University leaders face increased pressure on enrollments, new program initiatives, escalating personnel and program costs, and infrastructure...
